About
Aragón SMALL BIZ offers entrepreneurs the marketing and advertising expertise needed to build their business in increasingly competitive and challenging times. We also provide experts in various areas who provide tools that help strengthen your products and services, and structure your organization.
You probably know everything you need to know about your products or services...but if you're not up on the latest marketing techniques you only have half the equation needed to continually attract customers. Branding and advertising efforts are not only for large corporations and multi-million dollar products. They for all entrepreneurs and businesses that mean business.
Aragón Small Biz can be your strategic partner to help you complete the equation and give you the competitive edge you need to ensure that customers keep beating a path to your door.
Michelle S. Aragón, Branding Diva
After over 25 years developing award-winning advertising and garnering leadership positions for major brands, Michelle S. Aragón decided to bring her corporate expertise to small busineses. With quick, keen insight, Michelle is able to assess the needs of small businesses and combine her creative thinking with consumer-driven strategies to develop workable marketing and advertising programs.
A native New Yorker, Ms. Aragón worked her way up the ranks, through various departments at Conill Advertising, where she last held the position of Vice-Chairman, Chief Creative Officer, spearheading campaigns for blue chip clients such as McDonald’s, Pfizer, P&G, Helene Curtis, Pepsi, Toyota, Metropolitan Life Insurance and Miles Corporation. An expert on multi-cultural markets, she wrote and produced the 1st Spanish-language TV spot to run on general market networks (in 1982 for McDonald’s) which also won the first Se Habla Español Award for best TV commercial. In 1995 she went on to start a consultancy business which led to the creation of a full-service agency, Aragón Advertising.
